Strategy

Why is it important for a business to have a marketing plan?

It is common for businesses to have a detailed business plan, but no marketing strategy to support it. Marketing is a crucial function that feeds sales and growth, so its implementation into any business model is vital. Many business owners sometimes believe that sales and marketing are the same function - but in reality they are completely different. Marketing contains many aspects, such as email marketing, social media marketing, web development, graphic design, direct mail, SEO and telemarketing. Historically, marketing has been seen as a luxury, but now it is a necessity for any business. It isn’t a quick throwaway task you can pass on to just anyone - it's a full-time job!

FREE Exploratory Day

The Discovery Session

To really get an insight into your business, we’ll carry out a full discovery session before we engage in any activity. Our Managing Director, Dean Spencer will begin to build a trusting relationship with you to discovering your business's marketing aims and objectives. We'll then use this knowledge to structure a marketing strategy suited to your business to get the best possible results and provide a respectable return on investment.

What to expect

Depending on your location, Dean will arrange an appointment to to discuss your business and how we will create a marketing strategy catering to your business's objectives and targets. We prefer to visit you in person, but a remote Skype/telephone meeting can be arranged if required.


Following the discovery session, we analyse what we have learned and the creation of a marketing plan for your business begins. Depending on your requirements, this plan could be a full ongoing strategy, or a simpler one based around our ad-hoc marketing services. You can then decide if you would like to move forward with GMA as your entire marketing department.

About Dean Spencer

Since 2003, Dean Spencer has been the Managing Director of GMA, an international marketing company employing 33 marketing specialists across the UK and Georgia, leading the team to many great successes. In total, Dean has written over 800 marketing plans for businesses from a wide variety of industries. Dean is also a regular contributor to business magazines and was an advisor to Lord Sugar on The Apprentice Final 2015. With over 15 years of marketing experience, an MBA in business management and hands-on experience as Managing Director of a manufacturing business - you can be sure that your marketing is in safe hands.

The Marketing Plan

Whether you are looking for a full long-term marketing strategy for your business, or you would simply like to take advantage of our ad-hoc services, we will deliver a structured, in-depth written plan, largely based on the discovery session.


The plan will cover activities such as email marketing, social media marketing, design, and web development, along with the implementation of landing pages, direct mail, telemarketing, events and exhibitions, photography, videography, and search engine optimisation. If you would like to handle your marketing in-house, we can also write you a personalised plan for this on request.


At GMA, marketing is our life. We've helped hundreds of companies across the country increase their reach, raise their profiles, and achieve their ambitions through intelligent use of our targeted marketing strategies. We're here to help you grow - speak to us today to see how we can change your future!

GMA Marketing Plan


The full name of our company is Grapevine Marketing Agency Limited.

GMA, Unit 3D, Belper North Mill,
Bridge Foot, Belper
Derbyshire
DE56 1YD

Our Reg No is 07857222,
VAT No is 124 8647 03.



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The full name of our company is Grapevine Marketing Agency Limited.

GMA, Unit 3D, Belper North Mill,
Bridge Foot, Belper
Derbyshire
DE56 1YD

Our Reg No is 07857222,
VAT No is 124 8647 03.



Sitemap | Cookie policy | Terms and conditions | Privacy policy