It is common for businesses to have a detailed business plan outlining goals and objectives, but no marketing strategy to support it. Marketing is a crucial function that feeds sales and growth, so its implementation into any business model is vital for success. Many company owners sometimes believe that sales and marketing are the same function - but in reality they are completely different. A business’s marketing plan contains many aspects, such as email marketing, social media marketing, web development, graphic design, direct mail, SEO and telemarketing. Historically, marketing has been seen as a luxury, but now it’s a necessity for any business. It isn’t a quick throwaway task you can pass on to just anyone - it's a full-time job! That’s why at GMA we have a team of specialists with the knowledge and expertise to really make your company’s marketing strategy sing.
To really get an insight into your business, we’ll carry out a full discovery session before we engage in any activity. Our Managing Director, Dean Spencer will begin to build a trusting relationship with you to discovering your business's marketing aims and objectives. We'll then use this knowledge to structure a unique plan suited to your company to get the best possible results and provide a respectable return on investment.
Depending on your location, Dean will arrange an appointment to to discuss your business and how we will create a company marketing strategy catering to your business's objectives and targets. We prefer to visit you in person to really get a feel for who you are and what you do, but a remote Skype/telephone meeting can also be arranged if required.
Following the discovery session, we analyse what we have learned and the creation of a marketing plan for your business begins. Depending on your requirements, this plan could be a full ongoing strategy, or a simpler one based around our ad-hoc marketing services. You can then decide if you would like to move forward with GMA as your entire marketing department.
Since 2003, Dean Spencer has been the Managing Director of GMA, an international marketing company employing 33 marketing specialists across the UK and Georgia, leading the team to many great successes. In total, Dean has written over 800 marketing plans for businesses from a wide variety of industries. Dean is also a regular contributor to business magazines and was an advisor to Lord Sugar on The Apprentice Final 2015. With over 15 years of marketing experience, an MBA in business management and hands-on experience as Managing Director of a manufacturing business - you can be sure that your marketing is in safe hands.
Whether you are looking for a full long-term marketing strategy for your business, or you would simply like to take advantage of our ad-hoc services, we will deliver a structured, in-depth written plan, largely based on the discovery session.
The plan will cover activities such as email marketing, social media marketing, design, and web development, along with the implementation of landing pages, direct mail, telemarketing, events and exhibitions, photography, videography, and search engine optimisation. If you would like to handle your marketing in-house, we can also write you a personalised plan for this on request.
At GMA, marketing is our life. We've helped hundreds of companies across the country increase their reach, raise their profiles, and achieve their ambitions through intelligent use of our targeted marketing strategies. We're here to help you grow - speak to us today to see how we can change your future!