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How to Successfully Re-Engineer Your Business Model COVID and Brexit Version It has been a pretty tough time from both a personal and a business perspective for most people around the world, and with the added uncertainty of leaving the European Union for businesses in the UK and Europe thrown into the mix, it has […]

While software is a crucial part of business life, it can be difficult to know how best to present it to your potential customers. At GMA, we’ve worked with a large number of software companies over the years – here are a few advanced marketing techniques we’ve found that can greatly enhance a company’s exposure […]

I recently enjoyed meeting some interesting business people at Torque Expo. I delivered four marketing workshops based on social media, website marketing, video media in marketing, and the use of telemarketing and email marketing as a combined solution. During the workshops it became apparent to me that some of the businesses in attendance were not […]

How to Create Your USP It’s surprising how many companies will begin their marketing without being able to answer the question, “What is your USP?” Standing for “Unique Selling Point”, a USP is exactly what it sounds like: an aspect of your company, product or service that convinces customers to buy from you, rather than […]

5 Things Your Marketing Strategy Needs “If you build it, they will come.” There may have been a time in the ancient past where this saying had some truth to it – but times change. In the modern age any business wanting to carve out a place in the market needs a marketing strategy. And […]

5 Marketing Tactics With Fast Results An effective marketing plan will form the backbone of any business’s promotions.. Many of the tactics and campaigns involved in a marketing strategy will take time to plan and execute, and though the results for those tactics will be worth the time put in, sometimes a business needs to […]

Struggling to Bring Your Sales and Marketing Team Together? According to SalesHub, 50% of sales time is wasted on weak or poor prospects.  It’s a sobering statistic. Even in the very unlikely event that the other half of sales time will always result in a sale, half of it is being put to waste on […]