Get Linked!
Having a business page on LinkedIn is really important for creating new business to business (B2B) connections. It is a great tool for sharing and gaining knowledge of competitors, customers and suppliers alike.
Telemarketing Mistakes – 3 of 5
This is the third instalment of the telemarketing series that comes courtesy of a close business friend of ours, Audrey Bodman (Director of Outshine Group). It will look at how you can look to improve your approach to developing business through the telephone.
How to get your business started with social media
Starting social media for your business may not be as daunting as it first sounds. Below is a simple guide to get started on three of the main UK social media outlets. Once you start the journey, keeping on top of your social media content doesn’t have to be a chore, especially with the accessibility provided through smart phones and tablet computers!
Sales and Marketing – 2 different functions
“Hi, I’m Ian, Sales and Marketing Director of ABC Ltd”
How many times have you come across that statement in business? Most businesses put the sales and marketing functions together; which, in the vast majority of cases, is wrong. Sales and marketing are two completely different functions. If you are looking for a short definition, I would say that marketing activities feed sales efforts, or simply put, marketing feeds sales. When you break it down further into each role it becomes much clearer.
Telemarketing Mistakes – 1 of 5
When telemarketing there are 5 common mistakes that can lead to the failure of a campaign, or the waste of a company’s time and money investing in such a difficult activity. This series of posts, that comes courtesy of a close business friend of ours, Audrey Bodman (Director of Outshine Group), will consist of looking at how you can look to improve your approach to developing business through the telephone.