Why create a YouTube Channel?
The World Wide Web is a way of life for the vast majority of the public, and YouTube has become an integral part, especially when focusing on social media. As part of Google’s network, YouTube is the most powerful video search engine, and a YouTube channel can help improve organic search engine results.
‘Over 800 million unique visitors use YouTube each month and they watch over 4 billion hours of video content.’ – Statistics quoted from youtube.com. YouTube is universally popular, and through the simple upload of a video, it’s possible to reach your intended audience and increase your brand awareness. The use of YouTube can be an invaluable way of marketing and communicating your enterprise, furthermore, you could become a ‘thought leader’ in your niche, with thousands of followers!
Latest Marketing Trends
A quick update on the latest marketing trends:
1) Email marketing is having a reduced impact (even though a client of ours picked up a huge order last week from a campaign), its generally reducing due to saturation. It’s not something you should lose just yet, but be aware that open rates and delivery rates are down from 2 years ago.
Our move into video!
We often produce our blog in written format, but here at Grapevine we understand you might not have time to sit and read what we’ve got to say. That’s why this month we’ve produced a video blog for you to watch. This first instalment is on blogging, coincidentally.
You can check it out on Youtube, or read the write up here
10 Tips for Website Maintenance
In the current climate, it’s generally understood that your website will be most people’s first port of call for your company, and as such, it’s impossible to understate the importance of keeping it well-maintained and relevant. Here are a few tips that should help you stay on top.
Top tips for getting your content published
There are essentially 3 types of content that you can produce when exposing your business to magazines, newspapers or online news sources.
Read more…