A quick update on the latest marketing trends:
1) Email marketing is having a reduced impact (even though a client of ours picked up a huge order last week from a campaign), its generally reducing due to saturation. It’s not something you should lose just yet, but be aware that open rates and delivery rates are down from 2 years ago.
We often produce our blog in written format, but here at Grapevine we understand you might not have time to sit and read what we’ve got to say. That’s why this month we’ve produced a video blog for you to watch. This first instalment is on blogging, coincidentally.
In the current climate, it’s generally understood that your website will be most people’s first port of call for your company, and as such, it’s impossible to understate the importance of keeping it well-maintained and relevant. Here are a few tips that should help you stay on top.
There are essentially 3 types of content that you can produce when exposing your business to magazines, newspapers or online news sources.